UK executives worried about staff retention

UK executives worry that their companies may not have what it takes to hold onto their most talented employees once the recession is over, according to a new executive survey from Deloitte.

65 percent of the executives polled said that they are highly or very highly concerned about their firms' ability to keep the talent once the economy starts to bounce back.

Deloitte experts suggest that businesses should use strategies similar to those used in consumer branding if they want to recruit and keep the best candidates on the job market. Executives and recruiters need to present a good image to both potential hires and their existing staff.

"A strong employer brand strategy that goes beyond recruitment campaigns and a desire to be seen simply as an employee of choice will be crucial if companies wish to engage and retain employees that generate a disproportionate amount of value and organisational strength," said Eddie Barret, Eddie Barret, a director in Deloitte's human capital consulting practice, adding that companies need to focus on training, development and community involvement programs.

Find the latest executive jobs on our executive recruitment board.